For the launch of the new ESPN show “Golic and Wingo”, Roadwerx concepted, designed, and managed a 2-year mobile bus tour that included live broadcasts, sponsor appearances, and activations. The tour kicked off in Dallas, TX at the 2018 NFL Draft with guest appearances by Justin Tuck and Roger Goodell. The fully wrapped bus exterior was only upstaged by the modifications made to the inside of the bus to create a more “ESPN centric” space for talent green rooms, VIP receptions, and onsite sales discussions. A storage trailer towed behind the bus added an additional mobile billboard opportunity for sponsors, as well as a place to carry all broadcast and activation equipment. The onsite activation footprint included branded chairs for the audience, outdoor signage, branded stanchions and infill panels and custom tents.
