Roadwerx transformed an empty 75,000 square foot livestock show arena at NRG Stadium into a spectacular Super Bowl LI pre-game party for family and friends of the Atlanta Falcons team and their top sponsors. Because of the vast and empty nature of the space, 12’ x 12’ trussing was installed around structural columns, allowing for the addition of rigging lights and speakers to each one. 21’h Atlanta Falcons banners were installed on the columns for maximized branding. To add visual interest to the space and accentuate the 30 foot ceilings, 5’ and 3’ round discs displaying Falcons logos and player imagery were suspended at varying heights. The addition of six step-up platform VIP areas gave special guests a semi-private lounge area to congregate. To continue the Super Bowl theme, memorable moments from the Falcons’ season were projected on a 24’ wide screen made to look like a football goal post. As a one-of-a-kind photo op experience, Roadwerx unveiled a custom designed Atlanta Falcons “sports throne” which quickly became a focal point of the event. Mechanical bulls added a sense of Texas spirit for adventurers young and old. Roadwerx topped off the event by producing a full hip hop concert with talent featuring Big Boi, T.I. and Ludacris.