City of Hope increased their presence in 2017 by acquiring larger spaces at national health conferences. Roadwerx was challenged with reconfiguring the layout of their space which grew from 10’x20’ to 20’x30’, size while utilizing some previously built key components. To give the booth maximum presence on the show floors, Roadwerx designed a custom 20’x20’ overhead sign that displayed the City of Hope logo 16 feet in the air. This allowed for maximum exposure without the continual expense of suspending a canopy. When designing the space, the goal was to keep an open flow for traffic through the booth while also providing a private space for doctors to meet. While utilizing a media tower as a centerpiece to display their video content, Roadwerx built four double-sided light boxes that served as corner pillars for the open area. These eye-catching light boxes displayed branded graphics with information relevant to each conference. Roadwerx also added two seating areas for meetings that did not require privacy. To separate the openness of the front space with the more private back space, Roadwerx designed a modular cabinet with ample storage space, shelving to display collateral and a center area with a 50” monitor to display additional digital content. Roadwerx designed a private meeting area for doctors by utilizing Octanorm frames with deep blue acrylic panels. These panels were both functional as they served as privacy walls and were a beautiful way to display a graphic of City of Hope’s beloved Wishing Tree.