Los Angeles Dodger Stadium
Roadwerx transformed the left field pavilion at Dodgers Stadium by executing a complete build of a three part interactive consumer brand experience. This included a replica Sportsnet LA desk for photo-ops and Dodger guest appearances, two life size action figures for photo-ops and a locker game where every fan won a prize and a few “Big Winners” won Dugout Club tickets each game. We cast a team of high energy brand ambassadors to host the activation for 66 of the Dodgers home games. The activation hosted 60,000 fans during the 2014 season.