LA Rams Throne Photo Op

Fans of the newly relocated LA Rams team patiently waited by the hundreds, for their opportunity to act like football royalty and sit in a custom LA Rams throne. Roadwerx sculpted the base to look like a barcalounger-style easy chair, and then covered it in astroturf. On top of that Roadwerx stenciled the Rams logo in actual turf paint on the seat back, the front face and the sides. The front of the armrests feature stacks of three Rams helmets which allow a natural resting spot for your hands. A dimensional LA Rams logo made of acrylic, sits on top of the throne. Yard markers that flank the sides of the throne serve as the perfect branding opportunity for the sponsoring sports network. Directly behind the chair, an aluminum goal post was created which gives the throne height. The throne sits on a 10’ x 10’ custom LA Rams branded carpet that graphically resembles the field and end zone.

  • Categories: Consumer Activations