NASCAR Party in the Infield
As a an exclusive event for their loyal consumers and fans, together Time Warner Cable and Fox Sports 1 hosted an all inclusive VIP tailgate experience in the infield of the NASCAR Sprint All-Star Race at Charlotte Motor Speedway. Roadwerx designed, managed and executed all aspects of the event, where attendees were able to “Party in the Infield” answering race day trivia, taking a spin in the Official Kasey Kahne show car racing simulator, playing custom built branded games, and enjoying a question and answer session with Jeff Gordon and Kasey Kahne.
To end the special experience with a bang, country rock n’ roll performer Kid Rock put on a full private concert for guests, up on the tailgate stage. Roadwerx handled all talent management, event production, travel, and logistics for Kid Rock and his crew, which delivered a unique and memorable concert experience.