Long lines of excited fans were formed outside and inside the Time Warner Cable store in New York City hungry for a chance to meet one of America’s best-known chefs from Food Network, Bobby Flay. To promote Bobby Flay’s new cookbook “Brunch at Bobby’s”, scaffolding graphics surrounding the entrance to create excitement and welcome fans and Bobby Flay into the store. The interior décor included a 120’ long printed ceramic tile “red” carpet for Bobby Flay to walk to the meet and great area and VIP signage throughout. With an 18’ printed kitchen banner as a backdrop, the photo op area was staged with an 18’ x 9’ tile carpet, farm table and chair, and kitchen cart with accessories. To enhance the décor of the store, Roadwerx designed and produced co-branded table-top centerpieces including a mini-stovetop and portable herb garden.