Roadwerx was selected to produce the 2020 pre-game party for the Kansas City Chiefs and their 1500 guests at the Hard Rock Stadium concourse in Miami. Our objective was to create a signature entrance to celebrate the team and to let fans know that they had arrived at the right place. We scored bigtime with our 22-foot high, eye-catching arched truss structure featuring bright and bold Chiefs’ graphics. As the fans arrived and walked through this grand entranceway, they were greeted by a lineup of enthusiastic team cheerleaders, the team mascot KC Wolf, and the sounds of the drumline.
We wanted to give the space a distinctly Miami ambiance, so we drew inspiration from the wall art and graffiti of the Wynwood District. We captured this look and feel by designing colorful, Florida-inspired graphic murals and photo ops that fused the Chiefs’ logos and branding with the colors and impressions of Miami style. To integrate the party furnishings with the concourse’s permanent graffiti wall and our murals, we chose modern white furniture as a counterpoint to the colorful surroundings. A tropical photo op backdrop with a dimensional Kansas City Chiefs’ logo added to the flavor and spirit.
It’s not a party without great music, and we designed a graffiti-style stage backdrop where DJ Reprise, the premier LA deejay, spun to the crowd. Completing the party atmosphere, we designed over 300 feet of graphics for the perimeter fence line, which included a mix of Chiefs’ graphics and graffiti-style photo ops.
