Bobby Flay Meet and Greet

Excited fans, hungry for a chance to meet Bobby Flay, one of America’s best-known chefs from the Food Network, formed long lines outside and inside the Time Warner Cable store in New York City. To promote Bobby Flay’s new cookbook “Brunch at Bobby’s”, Roadwerx erected graphic-clad scaffolding heralding the store entrance, while creating a buzz of excitement to welcome Bobby Flay and his fans. 

The interior décor included a 120-foot long printed ceramic tile celebrity “red” carpet for Bobby Flay to make his entrance to the waiting fans’ meet and greet zone.  VIP signage throughout the store advertised the book signing event.  The chef and author took his place at the table in front of an eighteen-foot wide life size printed kitchen backdrop. The photo op area was staged with a large tile carpet, farm table and chair, and kitchen cart with accessories. To enhance the name recognition of both the cable company and the program, Roadwerx designed and produced co-branded table-top centerpieces including a mini-stovetop with network and show logo burner tops.