At the New England Patriots Super Bowl Pre-Game Party, Roadwerx transformed a 45,000 square foot exhibit hall inside the Georgia World Congress Center into an incredible rally party for 1,700 team family members and friends. Guests entered the hall through a sixteen-foot long tunnel with pompom wielding cheerleaders and dramatically lit Patriots graphics to simulate the experience of running onto the field with the team.
Inside, a generous bar was built around an existing structural column in the center of the room. Two sides of the bar were covered in player imagery, and the other two in custom pompom panels demanding guests’ attention as they joined the party. To bring the cavernous space to life, large custom vinyl banners were hung from the thirty-foot high ceiling displaying “Everything We Got” – the Patriots’ slogan for the post season. A dramatic forty-foot long and ten-foot high wall made entirely out of colorful plastic Solo cups spelled out the team’s name, and served as a unique photo opportunity backdrop for guests. Party goers also had the change to “step onto the 50-yard line” at the custom .gif experience to create their own confetti snow angel as if they were on the field after winning the big game.
Charging phones and other devices before the game is always a top priority for guests, so Roadwerx provided custom charging stations built from replica team helmets and placed these themed centerpieces on tables throughout the hall. Capping off this epic tailgate party, Roadwerx produced a kick ass concert for party goers featuring The Flutie Brothers Band opening for Locash and special guest Scotty McCreery. The performance backdrop was designed and fabricated to pay homage to the team. Individually printed fourteen-foot high acrylic panels spotlighting uniformed players created this monumental stage set.
